At this moment, there’s one thing the most successful coaches are doing to market their business online and boost their credibility. It doesn’t cost much. It’s not beyond your ability. And it’s something you have to start today. It all comes down to one very important concept – creating content.
What is content?
On the Internet, content means information or entertainment that can fill time. For your coaching practice, this will mean snippets of your expertise that you will share with the world.
Why create content?
There is no shortage of coaches building their business online. However, before you get into fear mode and want to run away, it just means that the Internet has been a successful tool for them and it can be for you too.
To set yourself apart, it’s important to get your name out there as much as possible and in front of as many possible as you can. Content is the way to do this. You can write articles, submit press releases, host a podcast, and so much more. All of these are just tools for showing that you’re an expert and can add value to peoples’ lives.
When you get comfortable creating content like this, soon readers will start asking you questions. Those questions can then be turned into more and more content.
It’s through this process that your credibility and expert status increases.
But what can I create? I don’t feel creative!
As a coach, you’re blessed with the ability to work with people on a daily basis work through their obstacles to business, relationship, and health success. The good news is that you’re also blessed with the opportunity for infinite content potential. Any time you help a client with a problem, you have the seed for a great article, podcast, blog post, video, and more.
It’s at this point that you don’t need to be creative. You just need to be observant.