When starting a business entrepreneurs often forget to consider the importance of customer service to growing their business and making it successful. In the Internet business where sales depend on downloadable products, entrepreneurs often forget the importance of customer service.
Some will even fear that their products will be shared and they will lose money. This should be the least of their peers because when you over deliver rather than under deliver product to your customer, then you are creating a relationship with them.
Stop treating your customer like an enemy.
They are your best friends. They should be treated like family. You should go above and beyond the call of duty to take care of them. Businesses that do this will attract far more customers than they could ever possibly lose to a few bad apples.
Always look on the bright side of every customer interaction. It should never be an adversarial relationship.
Customers are looking to give you money, to put their trust in you, and to have you give them the solution to their problem.
To them, you are a problem solver. They aren’t out there looking for companies to steal from. Focus on what counts, and that is to simply make their life better.
Make sure the customer knows you care, and do your best to over-deliver on the promises you make. Treat them like family, create goodwill in all your interactions with them, and they will spend their energy telling others to invest in your products. Customers are good. Customers are right. Never forget that.
Many people who are entrepreneurs today, may also need to learn business strategies because they have been employees working on an employment contract, and don’t understand the importance of customer service in building a successful business. When an individual thinks like A business owner rather than an employee, they will often think about strategies that they can implement into their business and offer good customer service to develop a relationship with a customer and build long-term loyalty.
With an online business, the entrepreneur should consider offering a free product such as an e-book, white paper, or free article as an introduction to their business. This also gives them an opportunity to collect the potential customers name and e-mail address, which gave them permission to stay in contact with a potential customer and build a relationship with them.
Another alternative to building a successful business and customer service is to develop joint ventures with other entrepreneurs who have built a successful business and also because the service. The way you can help each other cross sell to each other as customers and build rapport with new customers.
The Internet has changed how business is done today, and entrepreneurs have to change how they do business as well. Many small businesses who had a brick and mortar store depended on walk-in traffic to make sales, plus they also have a to have an online presence. They offered good customer service to walk in customers, because they understood the importance of repeat business. They also learned to incorporate this into their online business.
Let’s tie all these together and remember that entrepreneurship is where business is going today, and customer service is an important part of growing your business online, as well as, when you have a brick and mortar store.
