The 4 essential strategies of Internet Marketing for a Successful Home Based Business.
The following key strategies have always been effective to marketing your online business, however now-days the technical aspects are much easier to apply, things like,
Design a web site that really converts:
Not only does your web site need to have clear navigation and good sales process, it also needs to look professional. The web surfers today have a clear expectation of how a commercial web site should look and perform.
These days it is no longer necessary to spend a fortune on Dreamscape or Microsoft Frontpage. You can get free web-building software like Nvu, or you could just do a Google search to discover how many free templates there are to use now days, which make it really easy to create a good looking, fully functioning business web site to make money online.
Finding profitable niche markets.
With the increased competition today, it is vitally important to provide a solution to a problem in a narrowly-defined niche market for you to remain ahead of the competition. Tools like Yahoo! Search Marketing’s keyword Selector Tool and Word Tracker can really identify exactly who your market is and what they are searching for. Look for any untapped niche markets for your income opportunity home based business to be really successful.
Add additional income streams to multiply your profits.
The host of e-commerce opportunities that are now available mean that you have an unlimited selection of these profit boosters to increase your profits with several revenue streams.
E-Commerce sites like eBay for moving merchandise to creating free web pages with Google pages which will be quickly indexed by the search engines, to selling on-demand merchandise from sites such as CafePress.com. The more Income streams you have, the more profit you can start making to finally be Debt Free.
Join Affiliate programs for increased profit.
These days you can really have your profits exploding through the roof by recruiting a few super affiliates to your program. These Super Affiliates can be attracted by giving them a generous commission structure. The main advantage of using an affiliate program will be to exposing your site to a larger audience, which will drastically increase your revenue stream in your income opportunity home based business.
Effective use of Email Marketing.
Your emails and newsletters need to be appealing and valuable if you want them to be opened, so you have to consider the content in your emails and news letters if you have any chance of your income opportunity home based business being successful.
Ensure you know and understand the Can-Spam act;
The Can-Spam Act
The Can-Spam Act (January 2004) introduced laws that allowed spammers to be prosecuted if specific guidelines have not been met. Under this act a person could be fined or even jailed if your emails do not meet certain requirements, one of the requirements is to have an “unsubscribe” link in the body or at the bottom of each email which you send out.
Exploit free sources of traffic with search engines.
The top 2 search engines are;
Google, which has 49{5c84b89e0cba74b6d8cdc777bf9a8338d14dd91243071983e74bc62a6792d410} of the search market.
Yahoo, which has about 22{5c84b89e0cba74b6d8cdc777bf9a8338d14dd91243071983e74bc62a6792d410} of the market.
MSN, with 11{5c84b89e0cba74b6d8cdc777bf9a8338d14dd91243071983e74bc62a6792d410} of the market.
The best way to take advantage of free traffic with the search engines is to write articles related to your industry and post them on e-zine article directories such as EzineArticles. Include a resource box at the bottom of the article with a link to your web site and watch your traffic increase dramatically, as well as your inbound links – which search engines use to rank your site. Take advantage of as many free sources of traffic as you can to drive loads of targeted traffic to your online business.
Use pay-per-click advertising to boost your traffic.
Paid search is becoming more sophisticated each year, allowing you to zero in on your target market with laser guided precision. Paid search is one of the fastest ways to drive qualified traffic to your site and if done correctly will not break the bank. The main PPC engine players these days are,
Yahoo! Search Marketing, which lets you advertise your site on the following search engines; MSN, Yahoo, AltaVista, Infospace, Alltheweb and Netzero
Google AdWords your ads can show up in sponsored search listings for certain keywords, you can also advertise on other sites which match your audience.
MSN AdCentre at the moment it is the only PPC engine to offer keyword based demographic targeting
Conclusion
Even though there is more competition on the Web these days, the opportunities are also expanding. With the explosion of technical advances and resources that are available today, running an online business is now so accessible that anyone can start their own income opportunity home based business in a few hours with the minimum of start up capital. Using the above strategies will make sure that you will have a very successful start in making money online, to finally be Debt Free.
